ROCKRIDGE PRESS: Amazon Plus Page Banners
Aided the Marketing team in the development of digital banners for individual titles' Amazon Plus pages. Developed a template and taught the Copywriting team how to use Photoshop, as well as basic best design practices, and how to assemble 3D renderings. These banners utilized typographic and illustrative elements from the design of the books they represent, as well as colors and photography. Updated pages saw an increase in user engagement and higher click-through rates, and prompted a design update across the entire collection of titles.