CALLISTO MEDIA: INTERACTIVE SALES TOOL

The Global Rights Sales team attends a few International Book Fairs each year to sell printing rights to foreign publishers. Their team had no branded sales tool, and were relying on clunky, dated, difficult-to-use online catalogs. Together, we were able to develop a custom, interactive sales tool that was completely unique in both functionality and aesthetic. Each catalog was published as an interactive .ePub for use on an iPad. These virtual catalogs contained over 100 different titles, specifications, author biographies, and interior sneak peeks, as well as an interactive gallery Table of Contents. Additionally, the catalog was translated to print as a Rights Guide leave-behind booklet for prospective buyers to peruse titles at their leisure. The Brand team collaborated with the Marketing & Copy team, Global Rights Sales team, Operations team and CEO to ensure consistent brand messaging on the global stage, and timely international delivery.