To maximize upon their Market Street-facing advertising space, The National Holistic Institute in San Francisco reached out in search of a window display similar to the vinyl I produced for the SF Bicycle Coalition’s window on the same street. With their design direction and brand specifications, I was able to develop and install a large-scale, removable vinyl decal.
WINDOW FRONT VINYLS
The SF Bicycle Coalition sought a solution to obscure their office-front windows to provide indoor privacy and shade, while still allowing a view of the outdoors for staff. We decided to maximize upon this highly-trafficked window space by utilizing it as marketing and advertising space as well. We strategized to occupy two windows with evergreen designs: a large-scale logo for ease of recognition from the road, and the "May Use Full Lane" sign, to popularize the knowledge of the CA vehicle code to both drivers and people biking by. The center window space was reserved as seasonal advertising space designated to promote programs and events.
2017