PLUM ORGANICS: PACKAGING PRODUCTION
In an effort to provide more clarity to the consumer, Plum's in-house design team was tasked with re-designing the brand's entire line of pouches to incorporate transparent packaging. I converted mockup files from the Senior Designers into buttoned-up, properly organized, press-ready, and legally approved files across over 400 SKUs and multiple die lines within a six-month window. I also aided with in-house photo retouching and color correcting of custom food photography, digital renderings, and marketing sell sheets.
2018