Prior to Black Friday, Callisto Media's Marketing Team needed to develop a consistent brand aesthetic for Rockridge Press' Brand Store on Amazon. The previous site had no cohesive design, and little traction with sales. In order to increase audience reach and engagement, the Brand team collaborated with the Marketing team to redesign the Brand Store, and create a cohesive look and feel throughout the web shop.
Together with the VP of Brand Design Strategy, and the Marketing and Copy team, I collaborated to develop a set of digital banners and tiles to entice the viewer above the fold. We created consistency by utilizing a standardized design template, a typeset system for provided copy, and selected stock photography of a similar aesthetic. The refreshed store brought about significant improvements in user engagement and click-through rates, while target sales KPI's outperformed the previous store.