EVENT DESIGN: WINTERFEST 2017
Logo development and event design for Winterfest 2017 assets. Collaborated with the Membership & Development team, as well as an external illustrator, to determine color ways and aesthetic that was non-secular with a subtle nod to San Francisco’s fog and cityscape, while remaining inviting to people biking in the cold. Design elements were implemented across posters, postcards, pint glasses, advertisements, web banners, email headers and throughout the event’s interior wayfinding signage and decor.
2017